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Task
To introduce the company's new liner Costa Smeralda to the travel professionals audience. Presentation of Costa Sales Academy, as well as promotion of the company's product to travel agents in Russia.
Solution
Development of a three-level game for travel agents, in which they had a chance to win one of the prizes by answering the questions about Costa Smeralda liner correctly and accumulating points for the correct answers. Specially orginized webinar allowed to gain new knowledge about the liner. Among the prizes there were a cruise on Costa Smeralda liner and four seats in Costa Sales Academy on Costa Fortuna liner.
Tool
Development of the landing page and educational game, as well as an advertising campaign on Profi.Travel for the tourism professionals audience from February to August 2020.
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