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special project
Dominican Republic:
Online Road Show
Online Road Show
The latest information about the destination and an up-to-date tourism product for professionals from Belarus and Ukraine!
November, 2020
Client: Representative Office of Dominican Republic Ministry of Tourism
B2B project in the format of Online Road Show about the current tourism product of the Dominican Republic. The project was focused on the professional audience from Ukraine and Belarus. It included 11 exhibitors' virtual stands, official opening ceremony broadcast with the participation of the Representative Office of the Dominican Republic Ministry of Tourism and the largest tour operators in Ukraine and Belarus, 6 hours of online presentations and a networking system.
Results
21 900
Page impressions
1 962
Unique visitors
139
Participants who passed the test successfully
Task
To tell the travel professionals from Ukraine and Belarus about the Dominican Republic after the lockdown. To provide them with the latest information on the destination, its current tourism product and updated security measures.
Solution
Creation of a project website with 11
full-fledged exhibitors' virtual stands and
a training program from the Representative Office of the Dominican Republic Ministry
of Tourism and hoteliers (6 hours of online presentations and testing with the opportunity to receive an expert diploma).
Organization of the networking system
with experts cards and opening ceremony with the participation of NTO's officials
and the largest tour operators of Ukraine
and Belarus.
full-fledged exhibitors' virtual stands and
a training program from the Representative Office of the Dominican Republic Ministry
of Tourism and hoteliers (6 hours of online presentations and testing with the opportunity to receive an expert diploma).
Organization of the networking system
with experts cards and opening ceremony with the participation of NTO's officials
and the largest tour operators of Ukraine
and Belarus.
Tools
Landing page, training program and networking system development, advertising campaign on Profi.Travel
for tourism professionals from Ukraine
and Belarus in November, 2020.
Promotional campaign included 14 exclusive e-newsletters, 4 top-news publications on Profi.Travel portal and banners.
for tourism professionals from Ukraine
and Belarus in November, 2020.
Promotional campaign included 14 exclusive e-newsletters, 4 top-news publications on Profi.Travel portal and banners.
