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Special B2B project
Principality of Monaco
Royal luxury and rich history are closer than they seem.
March - May, 2021
Client: The Monaco Government Tourist & Convention Authority
Online guide for travel agents about tourism opportunities of the Côte d'Azur. During the forced Сovid break, The Monaco Government Tourist & Convention Authority has updated its views on premium tourism. What novelites does the Principality offer in terms of safety and exclusive holiday formats?
Results
6 845
Project pages views
1 004
Unique visitors
118
New experts of the destination
Task
To present tourism opportunities of the Principality of Monaco and support the media presence of the destination among professional community even during the period of closed borders.
To present new ideas for an exclusive vacation, and provide comprehensive information on COVID-19 prevention measures at the destination.
To present new ideas for an exclusive vacation, and provide comprehensive information on COVID-19 prevention measures at the destination.
Solution
Special project with training sections and ideas for travel to Monaco for different categories of tourists and their requests.
Conducting webinars from experts with an overview of the hotel base of the destination, final testing of participants.
Conducting webinars from experts with an overview of the hotel base of the destination, final testing of participants.
Tools
Landing page and training program development, advertising campaign
on Profi.Travel for travel professionals
from March to May, 2021.
Promotional campaign included 3 individual e-newsletters, top news publication on Profi.Travel portal, social media promotion and banner ad.
on Profi.Travel for travel professionals
from March to May, 2021.
Promotional campaign included 3 individual e-newsletters, top news publication on Profi.Travel portal, social media promotion and banner ad.
