Digital Day by Profi.Travel at Kazan Tourism Forum on October 25
will be focused on advanced and technological marketing solutions for the Russian regions and the key trends in the global tourism industry.
The DD program will be opened by Evgenia Chukhnova
, Advisor to the Head of the Federal Agency for Tourism
, with the presentation of "The best digitalization practices and case studies from different industries". DD sessions will be moderated by Alexey Vengin, the CEO of Profi.Travel. The program includes three thematic sections:✔
Top digital trends in the global travel industry✔
Destination Marketing: technologies and case studies ✔
Digital technologies in promotion of tourist productsSpeakers of Digital Day
are international and Russian leaders in the field of IT technologies Amadeus
and Mail.ru Group
, representatives of national tourist boards of Saxony and Poland
media holding, Russian travel companies "Krasnaya Polyana" resort
and "Favorite" tour operator
, as well as specialists in the field of digital marketing from AkBars Bank
and "Experience Laboratory "
and other market players who successfully applied digital promotion technologies in the Russian and foreign travel markets. The following marketing solutions will be showcased:
Official website of the forum kazantourforum.com.
- the technology of the automated purchasing of display ads — programmatic
- mobile application for the region
- community management with low budget
- advanced tools for analysis of tourist flows
- B2B integrated advertising campaigns in B2B
- analysis of websites of regions and tour operators