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PROFI.TRAVEL NEWS

Profi.Travel Co-organizes
the Largest Tourist Event
in Tatarstan

On October 23-25, the capital of Tatarstan will host Kazan Tourism Forum themed "Benchmarks of the Future". Tourism industry experts, representatives of federal and regional tourism authorities, practitioners in digital marketing and travel destination branding are invited as the guests. Over 1 000 participants from Russia and neighboring countries are expected to gather together.
The main theme of the event in 2019 will be "Success Factors: Territorial Identity and Digital Technologies". This year Profi.Travel co-organizes the forum for the first time
.
    Early February we visited the conference on digital marketing organized by Profi.Travel in Moscow. It was a really interesting and useful event. Therefore, the idea arose in the framework of our forum together with Profi.Travel to design something similar, but taking into account the specifics of the Russian regions. We would like to bring to the discussion marketing tools that can and should be used to attract tourists and enhance tourist flows to the regions.
    Sergey Ivanov
    Chairman of the State Committee for Tourism of the Republic of Tatarstan
    Together with the State Committee for tourism of the Republic of Tatarstan, we decided to hold the Digital Day event for the Russian regions in the framework of forum program. We curated only those tools and case studies that really work and are applied in domestic tourism. On October 25 , we will together deep into the modern marketing technologies and showcase how they can enable efficient solving of tasks by the regions. This time live streaming of the sessions is not supposed to be so I invite everyone to visit the event in person.
    Alexey Vengin
    СЕО of Profi.Travel
    Digital Day by Profi.Travel at Kazan Tourism Forum on October 25

    Digital Day will be focused on advanced and technological marketing solutions for the Russian regions and the key trends in the global tourism industry.
    The DD program will be opened by Evgenia Chukhnova, Advisor to the Head of the Federal Agency for Tourism, with the presentation of "The best digitalization practices and case studies from different industries". DD sessions will be moderated by Alexey Vengin, the CEO of Profi.Travel.

    The program includes three thematic sections:
    Top digital trends in the global travel industry
    Destination Marketing: technologies and case studies
    Digital technologies in promotion of tourist products

    Speakers of Digital Day are international and Russian leaders in the field of IT technologies Amadeus and Mail.ru Group, representatives of national tourist boards of Saxony and Poland, Profi.Travel media holding, Russian travel companies "Krasnaya Polyana" resort and "Favorite" tour operator, as well as specialists in the field of digital marketing from AkBars Bank and "Experience Laboratory " and other market players who successfully applied digital promotion technologies in the Russian and foreign travel markets.

    The following marketing solutions will be showcased:

    • the technology of the automated purchasing of display ads — programmatic
    • mobile application for the region
    • community management with low budget
    • advanced tools for analysis of tourist flows
    • B2B integrated advertising campaigns in B2B
    • analysis of websites of regions and tour operators

    Official website of the forum kazantourforum.com.
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