Presenting of the spring tourist product of Kazakhstan, the different types of holidays in Kazakhstan to tourism professionals. Building the image of the country as the destination with well-developed infrastructure, easy access from Russia, affordable prices and a wide range package offers. Enhancing awareness of Kazakhstan and its attractions among travel agencies of Russia.
Development of a project website with information sections and an interactive map that introduce the country`s tourist product in terms of future sales to tourists. The content suggests ideas to inspire tourists for a trip and also help to orient in tour operators` products. Online learning and introduction of business partners in Kazakhstan to travel agents. As a result of the project, an advertising tour to Kazakhstan for active participants of the project was organized. The tour gives full immersion in the tourist product and encourages bookings of the destination.