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RUSSIAN
EXPO DAYS
EXPO DAYS
online exhibition
December, 14 — 18, 2020
RED FOR GERMAN-SPEAKING MARKET
The first large-scale online event of Russia's tourism potential for German-speaking travel professionals. In the context of a global pandemic, the online exhibition has made it possible to create and support the interest of the international community in the tourism product
of Russian regions, and also to present it effectively.
of Russian regions, and also to present it effectively.
The organizer of the online event is Profi.Travel media holding, with the support of the Federal Agency for Tourism and the Agency for Strategic Initiatives.
Первое крупномасштабное мероприятие по въездному туризму для немецкоговорящих профессионалов туристического бизнеса на российском тревел-рынке. В условиях глобальной пандемии онлайн-выставка позволила создать и поддержать интерес международного сообщества к туристическому продукту российских регионов, а также эффективно и полно представить его.
10
61
437
Russian regions
Exhibitors
Registered visitors
RED FOR GERMAN-SPEAKING MARKET EXHIBITORS:
4 stages
of the project
of the project
RED for German- speaking market
Training
Germany Friendly training stage
over
350
travel industry representatives
A month before RED for German-speaking market online exhibition we held a series of webinars for travel business representatives of the participating regions. The objectives were to adapt their tourism product and to prepare online presentations taking into account the German-speaking market specifics. The participants have learned about preferences and characteristics of the German tourist, as well as the conditions for successful work with German tour operators.
A month before RED for German-speaking market online exhibition we held
a series of webinars for travel business representatives of the participating regions. The objectives were to adapt their tourism product and to prepare online presentations taking into account the German-speaking market specifics. The participants have learned about preferences and characteristics of the German tourist, as well as the conditions for successful work with German tour operators.
a series of webinars for travel business representatives of the participating regions. The objectives were to adapt their tourism product and to prepare online presentations taking into account the German-speaking market specifics. The participants have learned about preferences and characteristics of the German tourist, as well as the conditions for successful work with German tour operators.
Advertising campaign
Online exhibition promotional campaign
RED for German-speaking market 2020 advertising campaign was run in the leading travel and informational media of Germany and Austria.
The largest travel industry media groups FVW.de and LTC Media became the informational partners of the event.
The largest travel industry media groups FVW.de and LTC Media became the informational partners of the event.
over
75 000
promotional campaign coverage
RED for German-speaking market 2020 advertising campaign was run in the leading travel and informational media of Germany and Austria. The largest travel industry media groups FVW.de and LTC Media became the informational partners of the event.
Presentations and business program
Online presentations
Online presentations for travel professionals from Germany, Austria, Switzerland, Luxembourg and Liechtenstein. 10 Russian regions have presented their tourism products: Murmansk, Tyumen, Tula, Samara, Novosibirsk and Kamchatka regions, The Republic of Buryatia, Nenets Autonomous region, Saint Petersburg and The Republic of Tyva.
International B2B audience got acquainted with tourist opportunities of Russia, it's must-visit locations, options for both individual and group trips. Online presentations also contributed to establishing effective business communication between the German-speaking and Russian travel markets.
International B2B audience got acquainted with tourist opportunities of Russia, it's must-visit locations, options for both individual and group trips. Online presentations also contributed to establishing effective business communication between the German-speaking and Russian travel markets.
16
online presentations
Business program
Official opening ceremony with the participation of top officials of the Federal Agency for Tourism, the Agency for Strategic Initiatives, Russian Federation Trade Representative Office in Germany, as well as the Russian Union of Travel Industry branch in Germany.
The speakers shared the most relevant information on e-visa and tax free system topics, updating security protocols in connection with the ongoing COVID-19 pandemic, new projects and cooperation between Russian and German-speaking travel business, and much more.
61
exhibitors
437
registered visitors
Networking
over
250
questions from the audience
There was a networking system organized on the website of RED for German-speaking market online exhibition. With it's help the visitors could ask a question to an expert both online and after the presentation. The exhibiting regions received specific partnership offers already during the online event.
The organizers provided moderation and translation of meetings between representatives of Russian regions' tourism authorities and German-speaking tour operators.
11
partnership requests
following the event
following the event
