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B2C ADVERTISING CAMPAIGN
International retailer brand
Sales in outlets in Europe
December 2018 — February 2019
Client
International retailer brand with over 20 outlets in Europe
Task
Attracting buyers from Russia to European outlets.
Solution
Running the digital advertising campaign with Travel Programmatic technology.
Target audience
From the audience of Russian and Ukrainian female travelers, we selected a group of tourists who have bought tickets or already are in the cities located near the outlets during the advertising campaign.
Strategy
To bring to the landing page the audience of travelers who are planning a trip to the regions near the outlets or have already came to these destinations and offer tourists to download a voucher for additional discount.
International retailer brand with over 20 outlets in Europe
Task
Attracting buyers from Russia to European outlets.
Solution
Running the digital advertising campaign with Travel Programmatic technology.
Target audience
From the audience of Russian and Ukrainian female travelers, we selected a group of tourists who have bought tickets or already are in the cities located near the outlets during the advertising campaign.
Strategy
To bring to the landing page the audience of travelers who are planning a trip to the regions near the outlets or have already came to these destinations and offer tourists to download a voucher for additional discount.
Results
1 556 427
banner impressions
0,63%
average CTR
9 880
clicks
