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RUSSIAN EXPO DAYS —
are specialized travel online exhibitions. They are aimed
to establish strong business communication between B2B-markets
of Russia and other target countries. Profi.Travel has been organizing
these events on its own platform since 2017.
The project is organized by Profi.Travel media holding
and supported by the Federal Agency for Tourism of the Russian Federation and the Agency for Strategic Initiatives.
The main advantage of Russian Expo Days is networking. On the platform both exhibitors and visitors have the opportunity to find new partners abroad, organize business meetings, ask and answer the questions, and establish communication for the further cooperation.
The project is organized by Profi.Travel media holding and supported by the Federal Agency for Tourism of the Russian Federation and the Agency for Strategic Initiatives.
are specialized travel online exhibitions. They are aimed to establish strong business communication between B2B-markets of Russia and other target countries. Profi.Travel has been organizing these events on its own platform since 2017.
Russian Expo Days contribute to solving
the following tasks:
Understanding the needs
of the target consumer
in new conditions
Partners matching and networking between Russian and foreign
travel industry
Providing up-to-date information
on the logistics and innovations
of the Russian travel, including
the entry rules and e-visa processing
Increasing the level of knowledge about Russian tourism products, types of recreation in the country and its regions
Increasing of the tourist flow
between countries and strengthening
of international relations in general
Providing direct contacts
of receiving companies and Russian travel market players
Partners matching and networking between Russian and foreign travel industry
Increasing of the tourist flow
between countries and strengthening of international relations in general
Providing up-to-date information on the logistics and innovations of the Russian travel, including the entry rules and e-visa processing
RED is supported by the Federal Agency for Tourism of the Russian Federation
Elena Lysenkova,
Head of the Directorate of State tourist projects and safety in tourism,
The Federal Agency for Tourism of the Russian Federation
Hybrid event formats are becoming more important than ever. Such specialized exhibitions as RED are necessary for the international hotel and tourism sector.
After all, only a professional platform can give you the opportunity to conduct
a high-quality online presentation of the product.

Multi-format broadcasting in different languages allows you to create the best impression of the exhibiting region. Professional support and considering the specifics of the market help the regions to adapt their products to a specific country, establish direct relationships with potential partners and sign contracts.
We would like to thank Profi.Travel for their professional approach and assistance
in developing international partnerships, as well as promoting Russia in the international travel market.
Head of the Directorate of State tourist projects and safety in tourism, The Federal Agency for Tourism of the Russian Federation
Hybrid event formats are becoming more important than ever. Such specialized exhibitions as RED are necessary for the international hotel and tourism sector. After all, only a professional platform can give you the opportunity to conduct a high-quality online presentation of the product.
Multi-format broadcasting in different languages allows you to create the best impression of the exhibiting region. Professional support and considering
the specifics of the market help the regions to adapt their products to a specific country, establish direct relationships with potential partners and sign contracts.
We would like to thank Profi.Travel for their professional approach and assistance in developing international partnerships, as well as promoting Russia in the international travel market.
For each target market we organize these steps:
Marketing research
of the foreign market
Training and accelerator
for regional travel business
Consulting and assistance in preparation of presentation materials
Advertising campaign
social networks, b2b media, e-newsletters,
calling tour operators
1
2
3
4
Online exhibition: presentations with simultaneous interpretation, virtual stands, networking. Organising a forum with an up-to-date business program
Results: feedback from tour operators, assistance in contracting, reports
Marketing research
Profi.Travel answers these and other questions when preparing RED online exhibitions, in order to offer the most useful business program to the professional audience.
What kind of Russian tourism product is interesting for travellers from certain markets, what information about Russian regions is lacking among the foreign b2b audience, what partners and market experts will be of interest to foreign tour operators and travel agents as potential partners?
1.
Training and accelerator
for regional travel business
After the webinars, there is a testing to determine speakers' presenting level and their admission to participate in the project.
1-2 months before the online exhibition starts, Profi.travel conducts
a series of webinars from experts of the target market — specialized programs called India, Germany, China Friendly. The programs are organized for Russian regions' travel business representatives in order
to share the information on how to receive the tourists from certain markets, considering their interests, needs and perception specifics.
2.
Presentation materials
The exhibition expert group discusses the program and presentation with speakers from the regions: information is adjusted to the needs of the target market. If necessary, recommendations are given on the timing and speech, so that the presentation of the region is consistent, interesting and shows the variety of tourism products.
One month before the online exhibition, we begin to translate and adapt the advertising materials and presentations for the target consumer. Two weeks before the event, Profi.Travel together with a representative expert of the target market, holds individual online meetings with exhibitors.
3.
4.
B2B advertising campaign
Within the advertising campaign
we use the tools and formats that work effectively in the target market. Promotional campaign takes place
on the platforms of leading B2B
travel media.
Online exhibition
Online broadcasts are provided
with simultaneous interpretation.
On the online exhibition platform there are virtual stands of exhibitors, visitors registration, business and presentation programs, networking and appointment system.
5.
Business program
6.
The business program includes:
Official opening with the participation of representatives of the Russian
authorities and foreign markets, heads of regions and industry associations.
Round tables and discussion of the factors increasing the tourist flow.
Informational broadcasts on the nuances of issuing e-visas and tax free
systems in Russia.


The exhibition business program broadcasts are held with the participation of representatives of the Federal Agency for Tourism, the Agency for Strategic Initiatives, as well as foreign strategic partners.
Final results
and reports
Survey results, visitors' business cards, and statistical information
are shared with exhibitors.
After the online exhibition, all visitors receive summarized and structured information, links to recorded videos, as well as a link
to the survey: which presentations seemed the most useful, which
of the presented tourist products seemed the best for potential sales, the contacts of which companies need to be duplicated by mail to continue cooperation.
7.
RED online exhibitions 2021 calendar
RED online exhibitions 2022 calendar
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