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B2B ONLINE PROJECT
13 itineraries in China:
get inspired, fall in love and sell
china.profi.travel
January — May 2019
Client
China National Tourist Office
Task
Present 13 itineraries in China (combination of provinces) to inspire travel agents and provide them with the incentives to sale.
Solution
Development of the website with devoted sections for each itinerary and the interactive map with a filter tool by province to navigate through the country. For each route, practical information were offered: how many days it takes, where and when it is better to start, the main attractions, what is the profile of a tourist whom it will fit to. The project also presented tour operators who can arrange customized tours on these 13 routes or offer ready-made tours in China upon request. The participants of the project had the opportunity to be tested based on the routes and qualify for the main prize - a trip to China.
Project Structure
China National Tourist Office
Task
Present 13 itineraries in China (combination of provinces) to inspire travel agents and provide them with the incentives to sale.
Solution
Development of the website with devoted sections for each itinerary and the interactive map with a filter tool by province to navigate through the country. For each route, practical information were offered: how many days it takes, where and when it is better to start, the main attractions, what is the profile of a tourist whom it will fit to. The project also presented tour operators who can arrange customized tours on these 13 routes or offer ready-made tours in China upon request. The participants of the project had the opportunity to be tested based on the routes and qualify for the main prize - a trip to China.
Project Structure
- Sections with the basic information about China - climate, nature and landscape, flight connection, visa and other specifics
- 13 themed itineraries across the country
- Testing
Results
36 148
page views
3 841
unique users
785
participants
