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B2B ONLINE PROJECT
Macao — firework of entertainments
macao.profi.travel
April — September 2018
Client
Macao Government Tourism Office
Task
To increase the tourist flow from Russia to Macau in the off-season: both independent travelers and tours from tour operators, to show what countries and cities are conveniently combined with Macau, to offer the ready-made routes from 3 hours to a week, which travel agents will be able to captivate their tourists.
Solution
Development the project website with a training academy, a large section with itineraries, recommendations for hotels, events calendar, media library, the contacts of English-speaking guides and DMCs. The project was connected to the Profi.Travel Loyalty program, where the bookings of Macau made through tour operators were recorded. The ability to track the trips of independent travelers, who visited Macau on the recommendations of travel agents, was integrated into the project.
Project Structure
Macao Government Tourism Office
Task
To increase the tourist flow from Russia to Macau in the off-season: both independent travelers and tours from tour operators, to show what countries and cities are conveniently combined with Macau, to offer the ready-made routes from 3 hours to a week, which travel agents will be able to captivate their tourists.
Solution
Development the project website with a training academy, a large section with itineraries, recommendations for hotels, events calendar, media library, the contacts of English-speaking guides and DMCs. The project was connected to the Profi.Travel Loyalty program, where the bookings of Macau made through tour operators were recorded. The ability to track the trips of independent travelers, who visited Macau on the recommendations of travel agents, was integrated into the project.
Project Structure
- Specifics of the destination
- Recommendations on routs and hotels
- Tours to Macao and tour operators working with the destination
- Online learning
- Testing and prize rewarding
Results
29 877
page views
3 229
unique users
5 818
visits
