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B2B ONLINE PROJECT
Magic Moscow
moscow.profi.travel
September — December 2018
Client
The Department of Sport and Tourism of Moscow City
Task
Presenting the winter travel product of Moscow to the professional travel audience of Russia and the CIS countries, showcasing tourism opportunities and a variety of leisure options in Moscow. Expanding the geography of travel agencies and tour operators interested in selling tours to Moscow. Building and maintaining the image of Moscow as an attractive year-round travel destination.
Solution
Development of the project website about winter Moscow with an interactive map of the city and leisure options for those who go to the capital for the first time, and those who have been to Moscow more than once, a section with the events calendar for the winter period. Online academy and testing for tourism professionals with the opportunity to get a personal diploma.
Project Structure
The Department of Sport and Tourism of Moscow City
Task
Presenting the winter travel product of Moscow to the professional travel audience of Russia and the CIS countries, showcasing tourism opportunities and a variety of leisure options in Moscow. Expanding the geography of travel agencies and tour operators interested in selling tours to Moscow. Building and maintaining the image of Moscow as an attractive year-round travel destination.
Solution
Development of the project website about winter Moscow with an interactive map of the city and leisure options for those who go to the capital for the first time, and those who have been to Moscow more than once, a section with the events calendar for the winter period. Online academy and testing for tourism professionals with the opportunity to get a personal diploma.
Project Structure
- Specifics of winter holidays in Moscow
- Curation of winter entertainments for the first visit to Moscow
- Complete winter guide for frequent guests of the capital
- Events calendar
- Learning webinar, testing with prize rewarding
Results
27 635
page views
4 156
unique users
7 085
visits
