CONNECTED TO THE TRAVEL INDUSTRY SINCE 1997

Expertise.
Connections.
Solutions.

Profi.Travel helps destinations and travel businesses grow in Russia and the CIS.

We combine market research and direct relationships with tour operators and travel agencies with our own trade media, online exhibitions, destination academies and agency programmes.

That combination lets us turn market insight into action. We help clients identify promising market segments, find commercial partners, build distribution and run programmes to promote their offer and grow sales.

Our Services

Market Entry & Representation

Assess the opportunity and build a local presence.

  • Market assessment and entry planning
  • Distribution partner search and meetings with tour operators
  • Ongoing local representation and trade development
Discuss market entry ↗

Research, Campaigns & Events

Commission a study or a programme for a specific business goal.

  • Trade surveys, interviews and market research
  • Tailored B2B campaigns and destination academies
  • Trade events, workshops and partner training
Discuss a brief ↗

Advertising & Media

Reach travel agents and tour operators with a targeted placement.

  • Sponsored articles and display advertising
  • Email newsletters and professional social channels
  • Standalone placements and multi-channel campaigns
View the media kit ↗

Case Studies

Flagship Projects

Six projects we’re especially proud of, from market research to international exhibitions and trade forums.

MITT Stopover · Online to offline
Online to offline · March 2026

MITT Stopover

A trade campaign, an agent lounge and an exhibitor trail connected online interest with participation at MITT.

1,510 ticket downloads · 603 completed trails
Explore case study ↗
Dubai DET · Market research
Market research · 2025

Dubai DET

Research among 464 travel agencies across nine geographic segments informed recommendations for destination development and trade communications.

464 travel agencies · 9 geographic segments
Explore case study ↗
Travel Expo Week · International B2B exhibition
International B2B exhibition · 3 to 7 July 2023 · India

Travel Expo Week

We adapted our online exhibition format for a new market, bringing Indian outbound travel professionals together with international destinations and suppliers on an English-language platform.

About 900 registrations · 5 days
Explore case study ↗
Russian Travel Hub · Government-commissioned online exhibition
Government-commissioned online exhibition · 10 to 16 November 2021

Russian Travel Hub

Commissioned by Russia’s Federal Agency for Tourism, we created and delivered an online exhibition connecting Russian destinations and tourism suppliers with overseas tour operators.

978 international buyers · 61 countries
Explore case study ↗
Profi.Travel Digital Day · International industry conference
International industry conference · 4 February 2019 · Moscow

Profi.Travel Digital Day

We created a 12-hour international conference connecting global travel and technology companies with Russian industry leaders, destination organisations and marketing teams, onsite and online.

330 in the room · 1,150 online
Explore case study ↗
Kazakhstan-Russia Connect · Cross-market industry forum
Cross-market industry forum · 25 February 2016 · Almaty

Kazakhstan-Russia Connect

An industry forum in Almaty brought tourism authorities, airlines, tour operators and hotels from two markets together for product presentations, business meetings and a live broadcast.

1,111 registered · 785 participants
Explore case study ↗

Destination & Product Academies

A Profi.Travel academy helps travel agents understand, recommend and sell destinations and travel products. We combine practical training with targeted trade promotion, using dedicated websites, interactive guides, webinars and incentives.

For selected products, we can also integrate lead generation, booking tracking through Profi.Travel Loyalty and dedicated tools to measure campaign effectiveness.

With more than 50 programmes delivered, our academies connect product knowledge with measurable trade engagement and commercial results.

Malaysia × Space Travel · Interactive destination guide
Interactive destination guide · 15 October to 30 December 2025

Malaysia × Space Travel

An interactive Malaysia guide linked destination areas, flight options and Space Travel tours in one practical resource.

8,597 page views · 2,052 unique visitors
Explore case study ↗
Mauritius · Destination academy
Destination academy · 2024 to 2025 · Two seasons

Mauritius

An interactive map, hotel and DMC information, webinars and testing built destination knowledge across two seasons.

17,482 first-season views · 8,561 winter views
Explore case study ↗
EXPO 2020 Dubai · Professional sales manual
Professional sales manual · February to December 2021

EXPO 2020 Dubai

A professional guide helped agents understand EXPO, plan visits and answer customer questions about the exhibition.

45,263 page views · 379 certificates
Explore case study ↗
Saudi Arabia · Destination academy
Destination academy · 2021 to 2022

Saudi Arabia

A destination academy connected regional knowledge, practical sales information, supplier products and professional learning.

16,399 page views · Interim results to April 2022
Explore case study ↗
Qatar · Destination academy
Destination academy · 2021 to 2022

Qatar

Destination content, product learning, a puzzle, quizzes and testing encouraged agents to explore Qatar and deepen their knowledge.

30,872 page views · 610 activity participants
Explore case study ↗
Maldives · Destination academy
Destination academy · 24 February 2020 to 22 January 2021

Maldives

A professional Maldives guide combined an atoll map, product knowledge, webinars and testing in a long-running learning programme.

53,249 page views · 1,081 passed the test
Explore case study ↗

B2B Marketing Campaigns

Ongoing communications, product introductions and special integrations across the portal, email and professional channels.

Ongoing media programmeFUN&SUN
Ongoing media programme · December 2025 to August 2026

FUN&SUN

Market commentary, product news and expert perspectives kept FUN&SUN in regular contact with travel professionals.

4 paid publications · 39,514 portal views
Hotel communicationsSherwood Hotels & Resorts
Hotel communications · May 2025 to August 2026

Sherwood Hotels & Resorts

A series of hotel features gave agents clear reasons to recommend the group’s properties.

9 publications · 45,317 portal views
Destination & operator communicationsKorea Tourism Organization
Destination & operator communications · 2025/26 · Ten-month programme

Korea Tourism Organization

Destination features and joint publications with five tour operators linked South Korea with specific programmes.

10 publications · 54,262 portal views

OUR OWN INFRASTRUCTURE

Our Platforms & Resources

Profi.Travel Media

Trade news, product coverage and advertising across the portal, newsletters and social channels.

800k+ monthly portal visits (June to October 2026 average) · 16,000+ Telegram subscribers

View the media kit ↗

Online Travel Mart

Online trade exhibition with live presentations and virtual stands for destinations and suppliers.

1,500 professional visitors per exhibition on average

Explore OTM ↗

Profi.Travel Loyalty

Year-round product education and booking incentives for travel agents.

3,000 active participants (Profi.Travel data, 2026)

Explore Loyalty (RU) ↗

AI Visibility Platform

Research, improve and monitor how your travel brand, destination or product appears in AI-generated answers and recommendations.

Developed and delivered in partnership with Runway AI.

Explore AI Visibility ↗

FROM PROFI.TRAVEL

News & Insights

Our news, research and work with the international travel industry.

SINCE 1997

About Profi.Travel

Profi.Travel has worked in the travel industry since 1997. It began as a trade media business and grew into an organiser of international B2B initiatives, building its own platforms for the travel trade to connect and do business. We work with tour operators, travel agencies, hotel companies, tourism authorities and industry organisations.

Our work includes the international Digital Day conference in Moscow and the Kazakhstan–Russia CONNECT forum in Almaty. Profi.Travel works with MITT and is a media partner of Saudi Travel Market and ITB China. Members of our team take part in the work of the Russian Union of Travel Industry and Business Russia, including initiatives to develop international cooperation in tourism.

Behind this work is a team of editors, researchers and specialists in marketing, events and partnership development. Many of our initiatives bring several of these disciplines together and are developed with international partners.

Our leadership

Alex Vengin

Alex Vengin

Founder & CEO

Read bio

Alex leads Profi.Travel, with international cooperation among his responsibilities. He co-chairs the International Affairs Committee of the Russian Union of Travel Industry, works with overseas tourism boards and Russian tour operators, and convenes industry meetings. An avid traveller, he gets to know tourism products first-hand by following itineraries himself, visiting hotels and meeting local operators.

Alex Vengin on LinkedIn ↗
Olesya Oleinikova

Olesya Oleinikova

Managing Partner & Chief Product Officer (CPO)

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Olesya has spent more than 15 years in tourism and at Profi.Travel. She has shaped many of the products travel agents use today, including the OTM and Znai Nashe online exhibitions and the Profi.Travel Loyalty community. She is passionate about marketing, develops education programmes for the travel trade and speaks about how tour operators, hotels and tourism boards can build their travel agency sales channel.

Anna Bogdanova

Anna Bogdanova

Director of Client Relations

Artem Chumak

Artem Chumak

Editor-in-Chief

LET'S TALK

Let's discuss your plans for Russia and the CIS.

Planning to enter the market, develop distribution, reach travel professionals or explore a new opportunity?

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WHAT HAPPENS NEXT

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