Market Entry & Representation
Assess the opportunity and build a local presence.
- Market assessment and entry planning
- Distribution partner search and meetings with tour operators
- Ongoing local representation and trade development
CONNECTED TO THE TRAVEL INDUSTRY SINCE 1997
Profi.Travel helps destinations and travel businesses grow in Russia and the CIS.
We combine market research and direct relationships with tour operators and travel agencies with our own trade media, online exhibitions, destination academies and agency programmes.
That combination lets us turn market insight into action. We help clients identify promising market segments, find commercial partners, build distribution and run programmes to promote their offer and grow sales.
Assess the opportunity and build a local presence.
Commission a study or a programme for a specific business goal.
Reach travel agents and tour operators with a targeted placement.
Six projects we’re especially proud of, from market research to international exhibitions and trade forums.

A trade campaign, an agent lounge and an exhibitor trail connected online interest with participation at MITT.

Research among 464 travel agencies across nine geographic segments informed recommendations for destination development and trade communications.

We adapted our online exhibition format for a new market, bringing Indian outbound travel professionals together with international destinations and suppliers on an English-language platform.

Commissioned by Russia’s Federal Agency for Tourism, we created and delivered an online exhibition connecting Russian destinations and tourism suppliers with overseas tour operators.

We created a 12-hour international conference connecting global travel and technology companies with Russian industry leaders, destination organisations and marketing teams, onsite and online.

An industry forum in Almaty brought tourism authorities, airlines, tour operators and hotels from two markets together for product presentations, business meetings and a live broadcast.
A Profi.Travel academy helps travel agents understand, recommend and sell destinations and travel products. We combine practical training with targeted trade promotion, using dedicated websites, interactive guides, webinars and incentives.
For selected products, we can also integrate lead generation, booking tracking through Profi.Travel Loyalty and dedicated tools to measure campaign effectiveness.
With more than 50 programmes delivered, our academies connect product knowledge with measurable trade engagement and commercial results.

An interactive Malaysia guide linked destination areas, flight options and Space Travel tours in one practical resource.

An interactive map, hotel and DMC information, webinars and testing built destination knowledge across two seasons.

A professional guide helped agents understand EXPO, plan visits and answer customer questions about the exhibition.

A destination academy connected regional knowledge, practical sales information, supplier products and professional learning.

Destination content, product learning, a puzzle, quizzes and testing encouraged agents to explore Qatar and deepen their knowledge.

A professional Maldives guide combined an atoll map, product knowledge, webinars and testing in a long-running learning programme.
Ongoing communications, product introductions and special integrations across the portal, email and professional channels.
Market commentary, product news and expert perspectives kept FUN&SUN in regular contact with travel professionals.
A series of hotel features gave agents clear reasons to recommend the group’s properties.
Destination features and joint publications with five tour operators linked South Korea with specific programmes.
Loyalty, a dedicated academy, OTM and product content presented Space Travel as a multi-profile operator.
Coverage of a four-city roadshow drew professional attention to Hainan’s activity in Russia.
A three-day Telegram avatar takeover worked alongside posts, an article and a portal takeover.
A continuing series introduced Dubai’s new products and practical opportunities for the trade.
Product news, seasonal opportunities and market commentary supported an ongoing professional presence.
Practical features introduced booking options, rates and ways agents could use Ostrovok B2B.
Alex Vengin joined a four-day inaugural cruise and shared his assessment of Legend of the Seas.
Coverage connected a meeting about Malaysia with practical destination and product questions.
An announcement introduced a UAE residency-related product to a broad professional audience.
Research among 120 agencies supported a practical article about managing incoming customer requests.
A franchise day and a detailed follow-up article helped agents compare network models and conditions.
Two OTM days connected business travel professionals, agents, hotels and service providers.
An expert masterclass and supplier broadcasts connected cruise sales advice with products.
A roundtable and supplier presentations explained insurance questions through real trade concerns.
OUR OWN INFRASTRUCTURE
Trade news, product coverage and advertising across the portal, newsletters and social channels.
800k+ monthly portal visits (June to October 2026 average) · 16,000+ Telegram subscribers
View the media kit ↗Online trade exhibition with live presentations and virtual stands for destinations and suppliers.
1,500 professional visitors per exhibition on average
Explore OTM ↗Year-round product education and booking incentives for travel agents.
3,000 active participants (Profi.Travel data, 2026)
Explore Loyalty (RU) ↗Research, improve and monitor how your travel brand, destination or product appears in AI-generated answers and recommendations.
Developed and delivered in partnership with Runway AI.
Explore AI Visibility ↗FROM PROFI.TRAVEL
Our news, research and work with the international travel industry.
SINCE 1997
Profi.Travel has worked in the travel industry since 1997. It began as a trade media business and grew into an organiser of international B2B initiatives, building its own platforms for the travel trade to connect and do business. We work with tour operators, travel agencies, hotel companies, tourism authorities and industry organisations.
Our work includes the international Digital Day conference in Moscow and the Kazakhstan–Russia CONNECT forum in Almaty. Profi.Travel works with MITT and is a media partner of Saudi Travel Market and ITB China. Members of our team take part in the work of the Russian Union of Travel Industry and Business Russia, including initiatives to develop international cooperation in tourism.
Behind this work is a team of editors, researchers and specialists in marketing, events and partnership development. Many of our initiatives bring several of these disciplines together and are developed with international partners.

Founder & CEO
Alex leads Profi.Travel, with international cooperation among his responsibilities. He co-chairs the International Affairs Committee of the Russian Union of Travel Industry, works with overseas tourism boards and Russian tour operators, and convenes industry meetings. An avid traveller, he gets to know tourism products first-hand by following itineraries himself, visiting hotels and meeting local operators.

Managing Partner & Chief Product Officer (CPO)
Olesya has spent more than 15 years in tourism and at Profi.Travel. She has shaped many of the products travel agents use today, including the OTM and Znai Nashe online exhibitions and the Profi.Travel Loyalty community. She is passionate about marketing, develops education programmes for the travel trade and speaks about how tour operators, hotels and tourism boards can build their travel agency sales channel.

Director of Client Relations

Editor-in-Chief
LET'S TALK
Planning to enter the market, develop distribution, reach travel professionals or explore a new opportunity?
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