Strategic & Special Projects · Profi.Travel Digital Day
We created a 12-hour international conference connecting global travel and technology companies with Russian industry leaders, destination organisations and marketing teams, onsite and online.
participants at the Moscow venue
online participants
speakers in the programme
countries represented in the audience
International travel platforms, Russian tour operators and tourism destinations were responding to changes in technology, distribution and customer behaviour. Industry leaders needed a place to compare those perspectives and understand what they meant for their businesses.
We built Digital Day around that conversation, connecting a global view of the industry with practical experience from the Russian market.
We designed a 12-hour programme of presentations, interviews and open discussions. Sessions moved from global travel trends to distribution, destination marketing and practical tools for travel businesses.
We brought international experts and Russian decision makers into the same programme, including representatives of Amadeus, Skift, Booking.com and major online and traditional travel companies.
The agenda addressed senior industry leaders, destination organisations and travel marketers. It combined strategic discussion with destination case studies and sessions on advertising technology, data and the customer journey.
All programme sessions were streamed in Russian and English, with simultaneous interpretation. This opened the conference to professionals beyond the Moscow venue and supported an audience from 28 countries.
THE PROGRAMME WE BUILT
Twelve hours of presentations, interviews and open discussions addressed different parts of the travel business.
For industry leaders
Amadeus and Skift brought a global perspective. Booking.com explored the changing customer journey. Russian market discussions included Ostrovok.ru, Onlinetours, OZON.travel, TUI Group and ANEX Tour.
For tourism destinations
Tourism organisations from Dubai, France, Switzerland and Kazakhstan shared examples of marketing to Russian audiences. Brighter PR brought international destination experience and insight into a new generation of customers.
For marketing teams
Experts from Google, Yandex and Mail.ru Group, including myTarget and VKontakte, discussed advertising tools, data and predictive analytics. Sessions connected these tools with practical challenges in travel marketing.
Roles shown are those held at the time of the 2019 conference.
The conference brought 330 professionals to AZIMUT Hotel Olympic in Moscow and reached 1,150 participants online. Its 38-speaker programme put global travel companies, Russian market leaders, destination organisations and advertising specialists into one industry conversation.
For tourism organisations and suppliers, the format combined international expertise with direct access to the people shaping products, distribution and marketing in Russia. The bilingual broadcast extended that discussion beyond a single venue.
AT THE CONFERENCE
Watch the opening session of our 2019 conference in Moscow.
THE WORK IN PRACTICE
Speakers and professionals at Digital Day 2019.
We develop professional conferences and programmes around the markets, audiences and business priorities that matter to you.