Destination & Product Academies · EXPO 2020 Dubai
A world event, translated into a practical sales resource.
A professional guide helped agents understand EXPO, plan visits and answer customer questions about the exhibition.
page views
unique visitors
expert certificates earned
The challenge
Give travel agents the practical knowledge to explain a complex international event and include it in a Dubai offer. They needed to understand the site, pavilions, ticket options, transport and the visitor experience.
What we delivered
A structured sales manual
We created seven information blocks, with an interactive exhibition map and practical guidance on pavilions, events, transport and tickets.
Knowledge that could be checked
An 18-question test and expert certificates gave agents a clear learning goal. Incentives and Loyalty participation encouraged them to complete the programme.
Professional distribution
Webinars within OTM, newsletters, portal content, display advertising and social channels introduced the guide and supported continued use.
The result
During the reporting period, the sales manual received 45,263 page views from 12,079 unique visitors, and agents earned 379 expert certificates. The format turned a large event into information agents could use when advising customers and planning visits. It also provided a reference beyond the live presentations, bringing practical answers together in one website.
THE WORK IN PRACTICE
Original programme materials.
Explore the photographs and website materials below.
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