Destination & Product Academies · Maldives
From island knowledge to confident recommendations.
A professional Maldives guide combined an atoll map, product knowledge, webinars and testing in a long-running learning programme.
page views
unique visitors
agents passed the knowledge test
The challenge
Help agents understand the differences between Maldives islands and accommodation options, along with logistics, activities and practical advice. The programme needed to provide product knowledge that could be revisited when preparing a customer offer.
What we delivered
A practical island guide
We created an interactive atoll map and information about accommodation, activities, transport and local requirements, organised for professional use.
Learning and recognition
Three webinars connected with OTM Winter 2020/21, while testing and expert diplomas gave agents a way to check and demonstrate their knowledge.
An extended professional campaign
Thirteen newsletters, three portal articles, display advertising and social communications brought the audience to the resource. Loyalty and prize mechanics supported participation.
The result
Across the reporting period, the programme received 53,249 page views from 9,826 unique visitors; 1,081 agents passed the knowledge test. The programme paused during the first COVID disruption and resumed later in 2020. Its combination of a reference guide, live learning and testing allowed destination knowledge to remain useful beyond a single event.
THE WORK IN PRACTICE
Original programme materials.
Explore the photographs and website materials below.
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