Destination & Product Academies · Mauritius

One island. A complete product knowledge base.

An interactive map, hotel and DMC information, webinars and testing built destination knowledge across two seasons.

Client / format
Mauritius Tourism Promotion Authority
Period
2024 to 2025 · Two seasons
Destination academy · 2024 to 2025 · Two seasons
17,482

page views in the first season

8,561

page views in winter 2024/25

193

agents passed the winter test

The challenge

Help agents go beyond a general image of Mauritius and confidently match different parts of the island, hotels and local suppliers with customer needs. The programme also needed a reason for the trade to return in a new season.

What we delivered

01

A destination knowledge base

We developed an interactive map and practical information covering 52 hotels and five DMCs, helping agents move from geography to accommodation and suppliers.

02

Learning and participation

Webinars and testing gave agents a structured way to learn and check their knowledge. The winter programme involved LUX Hotels and product-linked prizes.

03

Two seasonal programmes

Portal publications, newsletters and professional channels introduced the academy and brought the audience back for the winter programme, supported by Loyalty mechanics.

The result

The first season received 17,482 page views from 1,832 unique visitors. The winter period added a separate programme with 8,561 page views from 1,739 unique visitors; 193 of 217 test participants passed. The website brought destination information and supplier knowledge together in a reference agents could continue using.

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