Destination & Product Academies · Qatar
A destination programme built around participation.
Destination content, product learning, a puzzle, quizzes and testing encouraged agents to explore Qatar and deepen their knowledge.
page views
visitors in the report
participants in programme activities
The challenge
Give agents reasons to explore Qatar in detail and stay involved with the destination beyond a single presentation. The programme needed to combine practical information with activities that rewarded attention and learning.
What we delivered
A connected destination resource
We brought destination and supplier information together with webinars, practical guidance and opportunities to explore Qatar’s offer.
Several ways to participate
A puzzle, a quiz and professional testing allowed agents to engage in different ways. The programme also connected with Qatar’s Tawash learning resources.
Sustained communications
Portal publications, newsletters, professional channels and Loyalty mechanics invited agents into the programme and supported repeat visits.
The result
The programme report recorded 30,872 page views, 3,508 visitors and 610 participants in activities. Within the professional test, 197 participants earned certificates. The mix of reference content and participation mechanics gave agents several reasons to return, while the destination remained connected with the professional audience throughout the programme.
THE WORK IN PRACTICE
Original programme materials.
Explore the photographs and website materials below.
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