10 NOVEMBER
A link to the St. Petersburg forum
Online audiences could follow the forum’s industry discussions, extending access beyond the physical venue.
Strategic & Special Projects · Russian Travel Hub
Russian Travel Hub: an international online exhibition for Russia.
Commissioned by Russia’s Federal Agency for Tourism, we created and delivered an online exhibition connecting Russian destinations and tourism suppliers with overseas tour operators.
978
international buyers in the final report
61
countries represented
50+
Russian regions represented
70
online business meetings held
The challenge
In 2021, border restrictions made international tourism meetings difficult. Russian destinations and incoming tourism businesses needed to maintain overseas relationships and introduce products beyond the most familiar routes.
Rostourism commissioned an online exhibition to present Russia’s tourism potential to the international travel trade. We delivered the platform, programme, audience communications and tools for direct business contact.
What we delivered
01
A platform in five languages
We provided the exhibition website and registration in English, German, French, Spanish and Russian, giving overseas buyers and Russian suppliers a shared place to join the programme and find partners.
02
International and Russian audience recruitment
More than 30 newsletters in four foreign languages, international trade media, social channels and partner outreach attracted overseas buyers. Profi.Travel communications and direct outreach brought in Russian destinations and suppliers.
03
A practical destination programme
The exhibition combined broadcasts from the St. Petersburg forum with destination and supplier presentations. Sessions covered entry rules, transport, Moscow and St. Petersburg, and products from regions including Baikal, Kamchatka, Altai and Karelia.
04
Networking and active participant support
The platform supported appointments, online meetings and digital business card exchange. Our team helped participants use the system and supported attendance with operator calls, email notifications and SMS reminders.
THE DELIVERY
One exhibition, from discovery to business contact.
Programme content, international communications and networking worked together across the event.
11 NOVEMBER
Russia’s tourism products
Live sessions introduced destinations, entry conditions, transport and supplier products, with a programme covering the capitals and regional Russia.
12 TO 16 NOVEMBER
Dedicated online networking
Buyers and suppliers could arrange meetings and exchange contact details through the platform, supported by the event team.
575 professionals registered for networking
The networking audience comprised 299 overseas buyers and 276 Russian suppliers.
3,409
digital business cards sent
277 participants used the card-exchange service
MEETINGS IN PRACTICE
Appointments, confirmations and completed meetings.
We reported each stage separately so the client could see how interest translated into actual business conversations.
- APPOINTMENTS SCHEDULED565
meetings scheduled through the networking system
- CONFIRMED248
appointments confirmed by participants
- HELD70
online business meetings completed
The result
The exhibition gave Russian destinations and suppliers a shared international showcase and a route to direct partner conversations. Its networking platform recorded 575 registered professionals, 70 completed online meetings and 3,409 digital business cards sent.
Participant feedback also showed the value of regional discovery. German operator Weit-Blicke reported meeting a local incoming company in the Krasnoyarsk Region and learning about products it had not previously known.
THE EXHIBITION ON VIDEO
Watch the exhibition programme.
The full Russian Travel Hub programme recording.
Full recording · 8 h 52 minWatch on YouTube ↗
International trade connections for destinations.
We combine programme development, international audience recruitment and digital event delivery to connect destinations and tourism suppliers with relevant overseas partners.