Destination & Product Academies · Saudi Arabia
Building trade knowledge of a new destination.
A destination academy connected regional knowledge, practical sales information, supplier products and professional learning.
page views by 30 April 2022
unique visitors by 30 April 2022
test participants by 30 April 2022
The challenge
Introduce Saudi Arabia to agents who needed both an understanding of the destination and practical information for selling it. The content had to explain the range of experiences while connecting learning with suppliers and available products.
What we delivered
Destination discovery
We organised information around destination areas, culture, nature and activities, with a map and practical guidance for the professional audience.
A connection to products
Partner information, hotel and tour content helped agents connect destination knowledge with concrete options for customers. Webinars provided an opportunity to learn from suppliers.
Learning and motivation
Testing, Loyalty points, a social content contest and a fam trip incentive gave agents reasons to participate. Portal content, email and professional channels brought them to the programme.
The result
The interim report recorded 16,399 page views from 3,322 unique visitors and 256 test participants by 30 April 2022. The academy brought destination explanation, product information and professional participation into one programme, giving the trade a resource to use alongside supplier communications.
THE WORK IN PRACTICE
Original programme materials.
Explore the photographs and website materials below.
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