Strategic & Special Projects · Travel Expo Week
Travel Expo Week: an online B2B exhibition in India.
We adapted our online exhibition format for a new market, bringing Indian outbound travel professionals together with international destinations and suppliers on an English-language platform.
registered professionals
days of exhibition programming
The challenge
Create a professional meeting place for India’s outbound travel industry and international destinations, DMCs, hotels, cruise companies and other suppliers. The exhibition needed its own audience, programme and practical ways for participants to make contact.
What we delivered
An English-language platform
We adapted our online exhibition experience to an international market, with supplier stands, product materials and a live presentation programme.
Audience and partnerships
We worked with trade organisations and industry partners to introduce the format to Indian travel professionals and attract relevant participants.
Business contact tools
Exhibitor stands, business card exchange and a networking system allowed professionals to explore products and arrange conversations. Participant incentives supported continued involvement.
The result
Travel Expo Week ran for five days and brought together about 900 registered professionals. The exhibition combined learning and supplier discovery with tools for professional contact. It demonstrates our ability to develop and operate a B2B format outside our established home market, including the platform, international supplier relations, programme and audience communications.
INTERVIEW · TRAVEL NEWS DIGEST
The story behind Travel Expo Week.
TEW founders Alex Vengin and Olesya Oleinikova discuss the Indian travel market, local industry partnerships and the format they built to connect international suppliers with travel professionals.
2 September 2023 · In English
Read the interview ↗THE WORK IN PRACTICE
Original programme materials.
Explore the photographs and website materials below.
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