PROFI.TRAVEL / PORTAL MEDIA KIT

Advertise to the travel trade in Russia and the CIS

Introduce your destination, property or travel product to travel agents and tour operators through sponsored articles, display advertising, dedicated emails, social posts and webinars.

Screenshot of the Profi.Travel trade portalVisit the portal ↗
800,000+Monthly portal visitsAverage from June to October 2026
34,000+Email subscribers
16,000+Subscribers to Profi.Travel.News on Telegram
41,000+VK followers
01 / AUDIENCE

Who you’ll reach

Profi.Travel brings together travel agency owners and managers, tour operator teams and other travel professionals.

PORTAL GEOGRAPHY

From Moscow to Russia’s regional hubs

Moscow and Central Russia account for over a third of Russian portal visits, with substantial reach across six other regional hubs.

60%Russia
5.8%Belarus
2.9%Kazakhstan

Share of all portal visits, October 2026.

SHARE OF PORTAL VISITS FROM RUSSIA
Central RussiaMoscow, Voronezh, Yaroslavl
35.5%
Volga RegionKazan, Samara, Nizhny Novgorod
14.3%
Northwestern RussiaSt Petersburg, Kaliningrad, Arkhangelsk
12.8%
UralsYekaterinburg, Chelyabinsk, Tyumen
9.8%
SiberiaNovosibirsk, Krasnoyarsk, Irkutsk
8.9%
Southern RussiaKrasnodar, Rostov-on-Don, Stavropol
7.2%
Russian Far EastVladivostok, Khabarovsk, Yakutsk
3.5%

October 2026. Region unavailable for 7.9% of visits.

Example cities by region
  • Central Russia · Moscow, Voronezh, Yaroslavl
  • Volga Region · Kazan, Samara, Nizhny Novgorod
  • Northwestern Russia · St Petersburg, Kaliningrad, Arkhangelsk
  • Urals · Yekaterinburg, Chelyabinsk, Tyumen
  • Siberia · Novosibirsk, Krasnoyarsk, Irkutsk
  • Southern Russia · Krasnodar, Rostov-on-Don, Stavropol
  • Russian Far East · Vladivostok, Khabarovsk, Yakutsk

What travel agents sell

Across domestic and outbound travel, from mainstream holidays to specialist products.

86%

Beach & Family Travel

Beach resorts, family hotels and children’s holidays

82%

Culture, Sightseeing & Touring

Guided itineraries, coach tours and educational travel

82%

Tailor-Made & Independent Travel (FIT)

Private itineraries and multi-destination trips

71%

Wellness & Health Tourism

Spa stays, health resorts and treatment programmes

70%

Cruise Travel

Ocean and river cruises

68%

Ski & Active Travel

Ski resorts and active holidays

60%

Business Travel & MICE

Corporate travel, meetings and incentive trips

16%

Luxury & VIP Travel

List VIP travel as a specialism

Based on 666 travel agency profiles from OTM Summer 2026. Agents can work across several segments.

AGENCY COMMUNITY

How travel agents work

Profi.Travel Loyalty survey of 290 travel agency professionals, 2025.

60%have worked in travel for over 10 years
55%run their own business
89%rely primarily on repeat clients and referrals
97%regularly learn online
02 / CAMPAIGN OBJECTIVES

What do you want to achieve?

03 / ADVERTISING FORMATS

Media formats & reach

Choose a placement or combine formats across the portal, email and social channels. We’ll confirm availability, expected reach and pricing in your proposal.

PORTAL · SPONSORED CONTENT

Sponsored announcements

Introduce a product, route, offer or event to the travel trade.

  • Featured sponsored announcement on the portal homepage
  • Sponsored post in the trade newsfeed
1,000+target page views per announcement
PORTAL · SPONSORED CONTENT

Articles, interviews & guides

Give travel agents the detail they need to understand your offer and recommend it to clients.

  • Sponsored product feature or interview
  • Destination or product guide
  • Event report or photo coverage
1,500target article views per publication
PORTAL · DISPLAY ADVERTISING

Banners & portal branding

Build brand visibility and drive clicks to a page of your choice.

  • Portal branding · 35,000–40,000
  • Skyscraper · 20,000–25,000
  • Constanta · 20,000–26,000
  • Exclusive · 20,000–50,000
20,000–50,000indicative weekly impressions, depending on placement
PORTAL · TRADE EDUCATION

Product webinars

Present your product live, answer agents’ questions and make the recording available for replay.

  • Live product presentation and Q&A
  • Reporting on registrations and attendance
Up to 60 minper webinar
EMAIL MARKETING

Dedicated emails & newsletter banners

Put an announcement, offer or campaign link in front of our email audience.

  • Dedicated email with targeting options to discuss
  • Banner in the editorial newsletter, one-week minimum
34,000+email subscribers
SOCIAL CHANNELS

Telegram, VK & MAX

Share a launch, offer or invitation in the channels travel professionals follow.

  • Profi.Travel.News and specialist Telegram channels
  • VK posts with an image or video
  • Posts on the Profi.Travel MAX channel
16,000+ · 41,000+main Telegram subscribers · VK followers

Pricing on request. Subscriber counts describe channel size. Impressions and publication views are planning estimates or targets.

Request a proposal ↗
04 / CLIENTS & CASES

Brands we’ve worked with

From hotels and tour operators to cruise companies, destinations and booking platforms.

  • Banyan Tree Dubai
  • ART TOUR
  • Ostrovok B2B
  • Visit Qatar
  • Space Travel
  • Tripster
  • JA Hotels & Resorts
  • Doninturflot
  • Manzherok Resort
  • Travelata
  • PAKS
  • W Dubai – Mina Seyahi
  • TS.tours
  • Dubai Department of Economy and Tourism
See more brands
  • FUN&SUN
  • Coral Travel
  • Infoflot
  • AVIAREPS
  • ITM
  • EMAAR
  • Pegas
  • ATOM
  • Maldiviana
  • Crystal Bay Tours
  • Bnovo
  • Ad Astra
  • Fly Beyond
  • Resort Holiday
  • Intourist
  • Anantara
  • Mantera Travel
  • Waldorf Astoria
  • BSI
  • NH Collection Dubai The Palm
  • Taj Dubai
05 / ENQUIRIES

Request a proposal

Tell us what you want to achieve or choose the placements you already have in mind. We’ll come back with formats, expected reach, timing and pricing.

01 What would you like help with?
02 Tell us about your campaign
03 How can we reach you?

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