Profi.Travel completes Russian travel trade research for Dubai DET
03.11.2026
The study surveyed 464 travel agencies across nine geographic segments in Russia and delivered recommendations for Dubai’s tourism trade.
Dubai’s Department of Economy and Tourism (DET) commissioned Profi.Travel to understand how travel agencies in different parts of Russia sell Dubai. The study explored what clients look for, what shapes their choice of holiday package and what support would help agents sell the destination.
We surveyed 464 travel agencies across nine geographic segments between 23 May and 7 July 2025. The 37-item questionnaire covered traveller preferences, how agencies choose suppliers and the barriers they face when selling Dubai.
We compared responses across regions and delivered recommendations on tourism products and engagement with the Russian travel trade. The key findings were compiled in a 76-page presentation.
Read the Dubai DET research case study
We surveyed 464 travel agencies across nine geographic segments between 23 May and 7 July 2025. The 37-item questionnaire covered traveller preferences, how agencies choose suppliers and the barriers they face when selling Dubai.
We compared responses across regions and delivered recommendations on tourism products and engagement with the Russian travel trade. The key findings were compiled in a 76-page presentation.
Read the Dubai DET research case study