How Profi.Travel brought more travel agents to exhibitor stands at MITT 2026
03.11.2026
More than 1,000 travel agents visited the Stopover lounge, and 603 participants collected stickers at exhibitor stands.
MITT is one of Russia’s largest travel trade shows. For its 2026 edition, the organisers asked Profi.Travel to bring more travel agents to the show and increase footfall at exhibitor stands, where agents could meet suppliers and learn about their products.
Working with MITT Connect, we opened Stopover, a lounge where agents could take a break and network between meetings. Before the show, we invited agents to download a ticket and introduced an exhibitor trail. At the venue, agents visited participating stands and collected stickers to enter a prize draw.
1,510 agents downloaded tickets, more than 1,000 visited the lounge and 603 participants collected stickers at exhibitor stands. The trail gave agents a concrete reason to meet suppliers in person.
Read the MITT Stopover case study
Working with MITT Connect, we opened Stopover, a lounge where agents could take a break and network between meetings. Before the show, we invited agents to download a ticket and introduced an exhibitor trail. At the venue, agents visited participating stands and collected stickers to enter a prize draw.
1,510 agents downloaded tickets, more than 1,000 visited the lounge and 603 participants collected stickers at exhibitor stands. The trail gave agents a concrete reason to meet suppliers in person.
Read the MITT Stopover case study