What was discussed at the roundtable
The participants of the roundtable were:
- Director of the Tourist Information Center of Samara region Anna Rabinovich;
- Travel agents and tour operators from St. Petersburg ("Navigator Tour"), Novosibirsk ("Golden Doe"), Ulyanovsk ("Vernon Line" and "Anex Tour");
Developers of tours in Samara region, heads of companies "Profcenter-Samara", the center of tourist programs "Pilgrim", the center of tourism and recreation "U-RA", "VTK-TUR";
- Profi.Travel specialists who participated in the creation of the project.
"Partnership between tour operators and travel agents can give both sides new ideas, new approaches, and how to sell the tourism product of the Samara region, — says the round table moderator and head of the Profi.Travel analytical center Nadezhda Ebel
. — The goal of today's meeting is to find new points of growth that will help to make the tourism product of the Samara region more popular, which I am absolutely sure it deserves".
At the meeting they discussed the tourism product of the Samara region, including triggers that can be an incentive for tourists from other regions to buy tours here. For example, for Siberians in the summer it is the sun and the beaches, the opportunity to go on a cruise.
They also paid attention to the winter tourist product. "It seems to me that our specialty is nature, which is right in the city, — says Anna Turmacheva
, a representative of the tour operator "Pilgrim". — You can sit in a restaurant and admire the frozen Zhigulyovo Sea, as we say, the largest ice rink in Europe, because it is the largest European water reservoir. If we promote this image, and make it recognizable, it will help agents from all regions to sell us better".
Agents noted the need for promotional tours with a focus on the product that could potentially be most in demand in their regions.