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special project
Almaty guide
Top-5 routes and everything a travel agent should know

March - December, 2020

Client: Tourism and Foreign Affairs Department of Almaty City
B2B-project in a format of online academy with informational and training blocks — 5 routes with maps and interesting facts, 4 exclusive webinars, as well as quiz for Russian and Russian-speaking travel professionals. The project forms a comprehensive understanding of the tourism product of Almaty and presents a variety of destination opportunities.


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4 953
Unique visitors
6 798
Project pages visits
To form a comprehensive understanding of the tourism product of Almaty and to present a variety of its' recreation opportunities to travel agents. To prepare ready-made routes in order to simplify and accelerate the sales process of the destination. To acquaint travel agents with partners (tour operators), so they can book the destination through them.
Creation of the project landing page with 5 informational sections with routes and a map for each of them. Conducting 4 exclusive webinars for the audience of travel professionals from Russia and the CIS, and a quiz with special tasks about Almaty tourist routes: an additional activity to keep participants involved in the project. Visual update of the project page in August for the autumn-winter season.
Landing page and training program development, advertising campaign on Profi.Travel for tourism professionals audience from March to December, 2020. Promotional campaign included 10 exclusive e-newsletters, 6 news publications on Profi.Travel portal , 4 social media posts and banners.
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