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Task
To conduct a series of anti-crisis webinars for professional community: travel agents, tour operators, and hoteliers. To give a comprehensive assessment of the situation on the travel services market, and suggest ways out of the crisis. Free online-intensive was orginized by Moscow Committee for tourism together with Profi.Travel.
Solution
Creation of the project's landing page with the experts' presentation and announcement of Anti-Crisis Intensive program. During five topical days 28 competent speakers - lawyers, tour operators' representatives, marketers, hoteliers, anti-crisis trainers and experienced travel agents - had conducted 24 webinars. Participants who viewed more than 20 webinars online, have received diplomas from Moscow Committee for tourism.
Tool
Landing page development and advertising campaign on Profi.Travel to the audience of tourism professionals in April 2020.
