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Task
To present the whole range of country's tourism opportunities not only in Baku, but also outside of the capital. To reveal the potential of the country for different categories of tourists, to form understanding of internal logistics among travel agents, to teach how to select combined tours in the country correctly, based on the tourist's preferences. To present the country's progamms generated by tour operators.
Solution
Creation of the website of special project with a focus on interactive map of Azerbaijan, which shows the main touristic cities and attraction points. Creation of the website's internal sections with information about popular types of recreation, cities, routes, their features and specifics. Conducting a training academy with representatives of Azerbaijan Tourism Board and key business partners in the field, testing with the opportunity to receive personal diploma of the expert in the field. Attraction of tour operators with ready made programs around the country to the project; connecting the project to Profi.Travel Loyalty program and creating a competitive atmosphere with valuable prizes as an additional incentive for studying and booking the destination.
Tool
Landing page development and advertising campaign on Profi.Travel to the audience of tourism professionals from July 2019 to January 2020.
