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Task
To promote Barceló hotels in the Caribbean and Latin America, to provide with more knowledge about hotels, their infrastructure and opportunities, to attract agents to participate in the loyalty programs Barceló Pro and Barceló Pro Rewards.
Solution
Development of the special project website with a presentation of hotels in the Caribbean and Latin America, an interactive map, a description of the features of Barceló Hotel Group brands and opportunities for recreation of different categories of tourists.
Testing and stimulation of making bookings in Barceló Pro Rewards.
Testing and stimulation of making bookings in Barceló Pro Rewards.
Tool
Landing page development and advertising campaign on Profi.Travel to the audience of tourism professionals from May to December 2019.
