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special project
Berlin deluxe
Online guide for travel agents
August - November, 2020
Client: Berlin Tourismus & Kongress GmbH in partnership with 14 premium hotels of Berlin.
B2B project for travel professionals in the format of classic online academy. The project is focused
on premium segment of Berlin's tourism product. After studying all the sections of the webpage, participants could test their knowledge and complete a quiz, receive a diploma of the expert and win a prize.
on premium segment of Berlin's tourism product. After studying all the sections of the webpage, participants could test their knowledge and complete a quiz, receive a diploma of the expert and win a prize.
Results
8 382
project page visit
1 798
unique visitors
282
visitors who completed the quiz
Task
To present premium segment of Berlin's tourism product to the audience of travel agents: 5* hotels, Michelin-starred restaurants, shopping malls, exclusive guided tours and medical tourism.
Solution
Creation of the project landing page with sections about 14 premium hotels
of Berlin and opportunities for luxury vacation.
A training program for travel professionals with the possibility to test their knowledge, get a diploma of the expert and a prize drawing (a weekend for two in a premium hotel with flight from Moscow or Saint Petersburg + 2 Berlin Welcome Card).
of Berlin and opportunities for luxury vacation.
A training program for travel professionals with the possibility to test their knowledge, get a diploma of the expert and a prize drawing (a weekend for two in a premium hotel with flight from Moscow or Saint Petersburg + 2 Berlin Welcome Card).
Tools
Landing page and training program development, advertising campaign on Profi.Travel for tourism professionals audience from August to November, 2020.
Promotional campaign included 2 top news publications, 6 social media posts, 6 individual e-newsletters, banners.
Promotional campaign included 2 top news publications, 6 social media posts, 6 individual e-newsletters, banners.
