Carrying out the project in 3 stages, which included separate activities and prizes.
Creation of a training program for travel professionals: information sections about the current tourism product of the emirate, webinars with representatives of Dubai tourism industry and DTCM, testing of travel agents. The survey among participants of the project.
A contest in social networks to stimulate the sales, a contest for booking tours to the emirate and a draw of a trip to Dubai.
Connecting the project to Profi.Travel Loyalty program.