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40 817
page views
4 351
unique users
Task
To present the emirate's new season offers, to give more information about the destination to travel industry professionals, with the help of instructional videos from hotels, airlines and entertainment facilities in Dubai, to stimulate the destination learning.
Solution
Brand new format of a special project - Online Road Show. The agents receive information from Dubai tourism industry representatives in the format of instructional videos and pass the test to check their knowledge. Prizes are raffled among users to encourage participation.
Tool
Landing page development and advertising campaign on Profi.Travel to the audience of tourism professionals from September 2019 to January 2020.
