To popularize Dubai as a year-round destination. To stimulate the growth of vacations bookings in the emirate during summer. To attract agents to participate Dubai Expert game for travel professionals.
Creation of the special project's website with information about benefits of a holiday in Dubai in the summer season and current offers from hotels and tour operators in Dubai. Conduction of the contest among travel agents with a raffle of vacation in Dubai among the leaders.
Landing page development and advertising campaign on Profi.Travel to the audience of tourism professionals from June to September 2019.