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March - September 2019
Client: Tourist Office for Flanders - Brussels
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Task
To consolidate the knowledge of travel professionals about the lesser-known part of Belgium - Flanders, to draw B2B audience attention to it, to train travel agents in the destination. Besides, to inform about the continuation of the Flemish Masters cultural project, organized within Pieter Bruegel the Elder year in Belgium.
Solution
Updating the project web site with up-to-date information about Flanders for travel professionals, as well as with special offers from tour operators. Publication of the most significant events dedicated to the year of Brueghel. Integrating the training webinars on routes and tourism products of Flanders from VISITFLANDERS office representatives, large tour operators and Brussels Airlines.
Tools
Updating the landing page and training program of the project, advertising campaign on Profi.Travel for the audience of travel professionals from March to September, 2019.
