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special project
Indonesia -
tourism in a new reality
tourism in a new reality
How can the Thousand Islands country surprise you
after the borders opening?
after the borders opening?
September - December, 2020
Client: Visit Indonesia Tourism Office
B2B project for travel professionals about mysterious and tempting Indonesia - the Thousand islands country. The project was held in the format of online academy and included a convenient guide to the most popular islands of the archipelago, two interactive maps, testing with the opportunity to get an expert diploma, training webinars, and a prize draw.
Results
24 160
project views
4 818
unique visitors
473
test check participants
Task
To present the most popular destinations in Indonesia: Bali, Lombok, Sumatra, Bintan, Java, Flores. To show the main attractions and hotels of each island to the professional audience, as well as to talk about new safety measures for tourists during the pandemic.
Solution
Creation of the project landing page with a detailed description of 6 Indonesian islands - each of them has a separate page with the sections "Beaches", "Attractions", "Hotels". The main page includes an interactive map, basic information about the country, tour operators and DMC.
The training block of the project consists of 2 webinars and testing with an expert diploma.
The training block of the project consists of 2 webinars and testing with an expert diploma.
Tools
Landing page and training program development, advertising campaign on Profi.Travel for tourism professionals audience from September to December, 2020.
Promotional campaign included 8 exclusive e-newsletters, 5 news publications on Profi.Travel portal , banners and over 20 social media posts.
Promotional campaign included 8 exclusive e-newsletters, 5 news publications on Profi.Travel portal , banners and over 20 social media posts.
