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Task
Popularization of the destination, a comprehensive presentation of Jamaica among travel industry professionals, Jamaica tours' sales increasing.
Solution
Creation of online project with informational sections, training webinar session and testing. Connection of the project with Profi.Travel Loyalty program, drawing of 10 places in an advertising tour to the island to stimulate Jamaica tours booking.
Tool
Landing page development and advertising campaign on Profi.Travel to the audience of tourism professionals from August to November 2019.
