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special project
Japan. Treasure Islands
Explore the variety of tourist opportunities in Japan, and win a trip to the Land of the Rising Sun!

July - November, 2020

Client: Japan National Tourism Organization
B2B-project for travel professionals with 3 learning modules on diversity of travel opportunities in Japan, general information about the destination, interactive map and description of all the country's regions. After studying all the sections of the webpage, participants could test their knowledge, receive a diploma of the expert and win a prize - a tour to the Land of the Rising Sun.


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To present general information about Japan and it's regions to the audience of travel professionals, as well as to show seasonal specifics of the country. To increase the number of bookings there after air trafic resumption.
Creation of the project landing page with general information about Japan, interactive map and description of all the regions. Besides, there are three learning modules in the project, each of them opens sequentially and includes a block with text information, a webinar and testing.
Landing page and training program development, advertising campaign on Profi.Travel for tourism professionals audience from July to November, 2020. Promotional campaign included 3 webinars, 2 individual e-newsletters, 3 mega-top news, banners and social media posts.
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