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Task
To present various possibilities of Lisbon and its neighborhood, to form a comprehensive understanding of travel product for active sales among the audience of travel agents. To navigate the agents in types of recreation in the city and its surrounding area, as well as in offers of tour operators in the destination.
Solution
Creation of the project's landing page with the most comprehensive description of the destination, as well as internal pages by recreation types in the city and its neighborhood. Organization of the competition to stimulate agents to dive deeper into this special project and study the direction. The second purpose of the competition was to obtain feedback from travel agents about working on the destination.
This goal was achieved through a special survey conducton and activity in social networks. During special project - organization of testing with diplomas recieving, for those who passed it successfully. Connection of the project to Profi.Travel Loyalty program and points accrual for high activity.
This goal was achieved through a special survey conducton and activity in social networks. During special project - organization of testing with diplomas recieving, for those who passed it successfully. Connection of the project to Profi.Travel Loyalty program and points accrual for high activity.
Tool
Landing page development and advertising campaign on Profi.Travel to the audience of tourism professionals from October 2019 to March 2020.
