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Special project
The Maldives
Divine and various
February, 2020 - January, 2021
Client: Maldives Marketing & PR Corporation
B2B project in the format of a guide for Russian-speaking travel agents with a global objective — to educate professional audience on the Maldives against the backdrop of the destination popularity in 2020. A bright and informative project with a map of the country's atolls, training sections, webinars on the rules of travelling to the country, testing and a prize drawing.
The number of bookings done by travel agents during the project period, is one of the highest among Profi.Travel projects
The number of bookings done by travel agents during the project period, is one of the highest among Profi.Travel projects
Results
53 249
Project impressions
9 826
Unique visitors
1 081
New destination's experts
218
Bookings done by travel agents during the project period
Task
To educate professional Russian-speaking audience on the Maldives against the backdrop of the destination popularity
in 2020.
To present the destination's atolls, teach travel agents how to compare them and choose the right one for tourists. To provide information about the hotel base, activities, geographical and logistic features of the Maldives.
in 2020.
To present the destination's atolls, teach travel agents how to compare them and choose the right one for tourists. To provide information about the hotel base, activities, geographical and logistic features of the Maldives.
Solution
Creation of the project website with the first and only interactive map of the Maldives atolls, educational sections with 3 webinars from experts of the destination on the types of recreation and travel rules in the country after the lockdown period.
Testing the knowledge and competition
of the Maldives tourism product sales among the agents.
Connecting the project to Profi.Travel Loyalty program.
Testing the knowledge and competition
of the Maldives tourism product sales among the agents.
Connecting the project to Profi.Travel Loyalty program.
Tools
Landing page and training program development, advertising campaign on Profi.Travel for travel professionals from February, 2020 to January 2021 (the project was on hold from April to August, 2020, due to the pandemic).
Promotional campaign included 13 individual e-newsletters, 3 news on Profi.Travel portal, social media promotion and banner ad.
Promotional campaign included 13 individual e-newsletters, 3 news on Profi.Travel portal, social media promotion and banner ad.
