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Task
Promotion of Malta among professional audience of travel agencies in Russia & CIS countries; raising awareness of the resorts and tourist opportunities of the Maltese islands, increasing number of holiday bookings in Malta.
Solution
Creation of online project with information sections, which present Malta not only as a destination for studying and practicing English language; conduction a training webinar session & testing. Raffle of the flight to Malta to stimulate participation in project's activities.
Tool
Landing page development and advertising campaign on Profi.Travel to the audience of tourism professionals from July to November 2019.
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