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Task
To position Moscow as one of the most attractive tourist locations not only in Russia, but also in the world, to provide comprehensive information about holidays in the modern capital, to teach how to work with the stereotypes of tourists who have already been to Moscow and consider their experience as sufficient.
Solution
Creation of the webpage for tourism professionals about modern Moscow with topical content filtering. Conducting a training session, including 3 webinars with industry's representatives and testing of knowledge about tourism product of the capital and the main tourist trends. Development of topical routes for the main types of tourists for a trip to Moscow for 2 days and 7 days. The routes could be studied online, as well as downloaded and presented to the tourist, and taken with you in a trip.
Tool
Landing page development and advertising campaign on Profi.Travel to the audience of tourism professionals from November to December 2019.
