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Special B2B project
Tokyo
Get inspired by original culture and technology of the future
to become an expert of the destination
to become an expert of the destination
October, 2020 - January, 2021
Client: Tokyo Convention & Visitors Bureau
The first B2B project about Tokyo for travel industy professionals in a format of e-learning academy.
A stylish and complete presentation of the destination's tourism product
focused on various categories of tourists.
A stylish and complete presentation of the destination's tourism product
focused on various categories of tourists.
Results
16 662
Project pages impressions
3 128
Unique visitors
251
New destination's experts
Task
To present a tourism product of Tokyo
to the professional audience, to navigate
on holiday options in the city for different categories of tourists.
To make a set of recommendations for the further promotion of Tokyo in the Russian travel market.
to the professional audience, to navigate
on holiday options in the city for different categories of tourists.
To make a set of recommendations for the further promotion of Tokyo in the Russian travel market.
Solution
E-learning project about Tokyo with 4 informational sections, interactive map of Tokyo, webinars from the experts, Media library with a selection of photos, videos and catalogues and test on knowledge of the Tokyo tourist product.
Survey for travel industry professionals about their work with the destination (for further recommendations on promotion).
Connecting the project to the Profi.Travel Loyalty program.
Survey for travel industry professionals about their work with the destination (for further recommendations on promotion).
Connecting the project to the Profi.Travel Loyalty program.
Tools
Landing pages and training program development, advertising campaign
on Profi.Travel for travel professionals
from October, 2020 to January 2021.
4 webinars held during OTM Winter 2021.
Promotional campaign included 8 individual e-newsletters, 2 news on Profi.Travel portal, social media promotion and banner ad.
on Profi.Travel for travel professionals
from October, 2020 to January 2021.
4 webinars held during OTM Winter 2021.
Promotional campaign included 8 individual e-newsletters, 2 news on Profi.Travel portal, social media promotion and banner ad.
