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special project
Uzbekistan in full view
Successful sales all year round
August - December, 2020
Client: The State Committee for Tourism Development of the Republic of Uzbekistan
A large-scale online informational project about Uzbekistan for Russian travel professionals with seasonal updates for the spring-summer and autumn-winter time. All about recreation options at the destination all year round, the most profitable tours and SPOs from tour operators, webinars from experts and Loyalty program.
Results
32 622
Project pages views
5 313
Unique visitors
8 101
Project pages visits
Task
To introduce all the tourist opportunities of Uzbekistan as a year-round destination for travel professionals from Russia.
To provide a detailed overview of the destination's tourism product.
To provide a detailed overview of the destination's tourism product.
Solution
Creation of a project website with 5 thematic sections, including general information about Uzbekistan, flight program, events calendar, tourism options in the main attraction points of the country and much more.
Training program with three exclusive webinars from experts. Seasonal updates of the online project for the spring-summer and autumn-winter periods.
Training program with three exclusive webinars from experts. Seasonal updates of the online project for the spring-summer and autumn-winter periods.
Tools
Landing page and training program development, advertising campaign on Profi.Travel
for travel professionals from August to December, 2020.
Promotional campaign included 14 individual e-newsletters, 7 top-news publications on Profi.Travel portal, 15 social media posts and banners.
for travel professionals from August to December, 2020.
Promotional campaign included 14 individual e-newsletters, 7 top-news publications on Profi.Travel portal, 15 social media posts and banners.
