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Task
To create a project for professionals about tourism in the Far Eastern regions, which would unite Primorsky Krai, Kamchatka and the Republic of Buryatia.
To present unique locations of the Russian Far East, make an overview of hotel bases, transport, tours and excursion programs of the destination.
To discuss new charter flight programs, ways to support the travel industry and promote destinations during a pandemic.
To present unique locations of the Russian Far East, make an overview of hotel bases, transport, tours and excursion programs of the destination.
To discuss new charter flight programs, ways to support the travel industry and promote destinations during a pandemic.
Solution
To hold an online exhibition with three main exhibitors - the Far Eastern regions, as well as with representatives of the tourism business (hotels, restaurants, tour operators). To orginize a business program - an official opening ceremony in the format of a live broadcast with the participation of The Federal Agency for Tourism, top officials of the regions and tourism departments.
Tool
Landing page development and an advertising campaign on Profi.Travel for the audience of tourism professionals in July 2020. Connecting the project to the Profi.Travel loyalty program with additional points for activity.
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