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44 863
project webpage views
833 333
online media impressions
39 601
impressions on Tourister.ru
0,54%
online media CTR
0,62%
CTR on Tourister.ru
Tasks
To strengthen the image of Catalonia as a year-round destination among tourists, to build knowledge about the product "Christmas and New Year" in Catalonia, to inform about Catalonia's tourist product outside Barcelona and the coast, to stimulate touristic movement within the region. The ultimate goal was to increase tourist flow to Catalonia from Russia during European Christmas and New Year holidays.
Solution
Creation of a special project website on Tourister.ru portal. Conducting a large-scale advertising campaign using Travel Programmatic technology. Conducting a contest on the project's webpage, encouraging participants to share the information about the project and its link on their social networks, as well as to spend more time on the page, studying the possibilities of the region.
Tool
Automated placement of banners on Internet resources using Travel Programmatic technology in the Russian Federation, placement of banners and promotional tools on Tourister.ru portal. Advertising campaign period: November 2019 - January 2020.
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