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CTR on Tourister.ru
Task
To offer Moscow and the Moscow region residents to use modern and comfortable electric trains of the Central Suburban Passenger Company for a weekend day travel format.
Client: Central Suburban Passenger Company - the largest Russian commuter railway company.
Client: Central Suburban Passenger Company - the largest Russian commuter railway company.
Solution
Special project creation on Tourister.ru, with a selection of unusual objects for tourism in the Moscow region: the giant Tesla towers, the Mystic ball the size of a 5-storey building, the world's first nuclear power plant. These are locations where sightseeing buses do not take tourists, but where you can comfortably get on your own, bypassing Moscow traffic jams.
Tool
Landing page creation on Tourister.ru platform, conducting an advertising campaign using different formats of promotional tools (superbutton, teasers, banner, mailing list). Advertising campaign period: July - September 2020.
