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912 295
online media inmpressions
233 915
impressions on Tourister.ru
11 727
project webpage views
1,03%
online media CTR
0,22%
CTR on Tourister.ru
Tasks
Promotion of the destination, creation of a positive image of the island, obtaining the information necessary for active sales of Jamaica tours, bookings' stimulation.
Solution
Creation of an online project with informational sections and a training session of webinars, connection of the project with Profi.Travel Loyalty program to stimulate Jamaica tours bookings, the raffle of places in an advertising tour among users.
Tool
Automated placement of banners on Internet resources using Travel Programmatic technology in the Russian Federation, creation of the landing page on Tourister.ru portal with a gaming engaging mechanics, bloggers' reviews and travel business proposals. Advertising campaign period: November 2019 - January 2020.
