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special project
Win a trip to the Land of Legends!
Winter activities in the Perm region are waiting for you
October - December, 2020
Client: Tourism Development Center of the Perm region
A special online project about the Perm region on Tourister.ru portal for travelers.
The project introduces the categories of winter vacations options in the region and allows you to form
an individual checklist of the places to visit. Users who fulfilled the conditions of the competition took part
in the drawing of the tour to the Perm region.
The project introduces the categories of winter vacations options in the region and allows you to form
an individual checklist of the places to visit. Users who fulfilled the conditions of the competition took part
in the drawing of the tour to the Perm region.
Results
14 510
Project pages views
680
Draw participants
0, 73 %
CTR on Tourister.ru
Task
To increase the Perm region recognition
as a promising and attractive tourist destination.
To promote the region's tourism opportunities to the audience of active Russian travelers in the winter season
2020-2021 and, as a result, to increase the tourist flow to the Perm region in 2021.
as a promising and attractive tourist destination.
To promote the region's tourism opportunities to the audience of active Russian travelers in the winter season
2020-2021 and, as a result, to increase the tourist flow to the Perm region in 2021.
Solution
Creation of a special project on Tourister.ru portal about winter holidays in the Perm Region, with the possibility to filters types of recreation and to form an individual checklist with objects to visit.
Conducting a competition in the social networks with a prize drawing - a trip to the Perm region. An article about winter holidays in the Perm region with an interactive map of objects and reviews from real travelers.
Conducting a competition in the social networks with a prize drawing - a trip to the Perm region. An article about winter holidays in the Perm region with an interactive map of objects and reviews from real travelers.
Tools
A landing page development on Tourister.ru platform, conducting an advertising campaign on the portal from October to December 2020 using the following promotional tools:
- Banner "Skyscraper +"
- Teaser "Read Also"
- Publication on the portal's main page
- Block "Special Project"
- Mentioning in the editorial e-newsletter
- Article with an interactive map and reviews.
