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B2C ADVERTISING CAMPAIGN
7 days to fall in love with Poland
1 638 633
Impressions at websites
366 153
Impressions at Tourister.ru
0,15%
CTR at websites
0,56%
CTR at Tourister.ru
Task
Promotion of a short trip to Poland for an audience of independent travelers.
Solution
Creation of a landing page using quiz mechanics.The tourist is invited to choose one of two photographs of objects, places or dishes, without indicating which of the two cities (Krakow or Warsaw) this object belongs to. After the click, the user receives information about the object that he/she has chosen and the corresponding city. As a result of the game, the tourist receives an itinerary based on his/her travel preferences in the two cities of Poland.
Promo tools
Automated placement of banners at online resources using Travel Programmatic technology in the Russian Federation from September to November 2019.
