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7 479 800
online media impressions
1 006 696
Programmatic YouTube views
0,15%
online media CTR
0,25%
Youtube CTR
Task
To inspire tourists choosing holidays in Russia for a short winter trip to Nizhny Novgorod region. To present the possibilities of winter vacations in Nizhny Novgorod region with an emphasis on New Year and Christmas holidays.
The target audience is residents of Central Russia, families with children, couples or single people who are directly looking for a travel option in Russia, or a short New Year & Christmas trip option in Russia and Europe.
The target audience is residents of Central Russia, families with children, couples or single people who are directly looking for a travel option in Russia, or a short New Year & Christmas trip option in Russia and Europe.
Solution
Development of two thematic landing pages - "Nizhny Novgorod Region invites you for New Year and Christmas!" and "Weekend in Nizhny Novgorod" with tourist routes for 2-3 days. Projects present the most striking winter activities and events during the New Year holidays in Nizhny Novgorod region. A tourist can make an individual route, navigate the location of objects on an interactive map or use the program of a ready-made tour.
Tool
Automated placement of banners on online resources using Travel Programmatic technology in the Russian Federation, as well as pre-roll video on YouTube in November and December 2019.
