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special project
Weekend on Don river
Seaside, ancient cities, flavored wines and juicy crawfish, hospitable Cossacks and graceful mustangs
October - November, 2020
Client: Agency of Tourism Development of the Rostov Region
A special project on visitdon.ru portal, presenting 10 exclusive routes of the Rostov region and it's unique tourism product. The project motivates and inspires for travelling to the beautiful Volny Don
during autumn period.
during autumn period.
Results
1 868
Project pages views
1 619
Unique visitors
1 505 056
Web impressions
Task
To present the Rostov region as an interesting and available weekend tourism destination for Russian tourists. To inspire the target audience for travelling there during aurumn.
To inform about 10 exclusive tourist routes of the Rostov region, and about tour operators and hoteliers participating in the cashback program from the Federal Agency for Tourism.
To inform about 10 exclusive tourist routes of the Rostov region, and about tour operators and hoteliers participating in the cashback program from the Federal Agency for Tourism.
Solution
Creation of a special project «Weekend on Volny Don» on visitdon.ru portal with description of 10 new tourist routes around Rostov region.
Conducting an advertising campaign with Travel Data-Driven technology to the audience of russian tourists who are considering to spend their vacations in Russia or the CIS countries, and think about visitiong Rostov-on-Don and competing destinations.
Conducting an advertising campaign with Travel Data-Driven technology to the audience of russian tourists who are considering to spend their vacations in Russia or the CIS countries, and think about visitiong Rostov-on-Don and competing destinations.
Tools
A landing page development on visitdon.ru platform. Conducting an advertising campaign with 2 sets of banners using Travel Data-Driven technology (display advertising automated placement) from October to November, 2020. Amadeus travel audience specialists participated in the implementation of the advertising campaign.
